In an age where people are constantly selling products on social media platforms like Instagram and Facebook, it can be easy to forget that brick and mortar businesses were once the only place to buy goods. However, with the rise of eCommerce[…]

Shoppers have the option of visiting a wide array of stores that all sell the same products. Differentiating yourself is the first step in the process. Innovative retailers can do this by choosing a visually appealing store theme that both[…]

If you’re visually impaired to the changing tides that are shifting the retail industry, you might get left in the dust as your competitors adapt to fit the market. With these changes taking place as rapidly as they are, it’s more important than[…]

Retailers will not survive in this industry if they do not attract shoppers to eventually become customers. Shoppers making purchases is the backbone of retail (and pretty much every other commercial industry). Therefore, stores and the employees[…]

When you work in retail, your primary objective as an associate is to make sales and turn a profit for your store. However, retail customers are tricky. While customers are the lifeblood of your store, shopping habits and trends can sometimes be[…]

For retail stores, one of the most important, yet least valued, sales practices requires you to provide superior customer service to your shoppers. There are a number of reasons that a shopper can decide to revisit your store, but customer[…]

In the world of retail, it’s one thing to just simply attract patrons on a daily basis, but it’s another thing to create customer loyalty so that shoppers are always coming back for more. To gain an edge on your competitors, follow these useful[…]

Your staff is one of the primary representations of your business. It is common for an employee’s positive experience with a shopper to result in them becoming a customer for life. Conversely, a negative experience with an employee and a shopper[…]

Any successful retailer will tell you that connecting with consumers is one of the most essential requirements of the job. It involves a concentrated effort towards recognizing your customers’ general behaviors, attitudes and motivations. Stores[…]

In a world where most retail stores fill the same basic needs for consumers, it can be difficult to differentiate your store to stand out from the crowd. More than ever before, there is a need to give your customers something they can’t get[…]