Your staff is one of the primary representations of your business. It is common for an employee’s positive experience with a shopper to result in them becoming a customer for life. Conversely, a negative experience with an employee and a shopper can have major ripple effects. Not only will you lose their business, but that shopper may even bad mouth you to other potential customers. To ensure your employees are always well prepared, try out a few of these retail training tips.
Essential Retail Training Tips to Instill on your Employees
One of your employees’ most essential responsibilities is customer service. They’re usually the first face people see when they enter your store, therefore shoppers may make an assessment of your establishment from that initial interaction alone.
First of all, any retail training you provide to your employees should include a general greeting to any shopper that enters the store. You can simply welcome them and make them aware that you’re available if they have any questions. It shows that friendly employees are mindful of their presence and are on hand to help if necessary.
However, interactions with customers shouldn’t be limited to only a hello. If someone looks lost, confused or like they’re searching for something, ask if they need any help. Some people are too shy to seek assistance, so your intervention can go a long way. On the other hand, if someone tells you they’re fine, leave them be. It’s best to not be pushy, because it might dissuade potential customers.
A Learning Experience
Of course, it’s important to show new employees how to complete every job and responsibility, but you also need to extensively teach them about their company.
Whether you like it or not, your staff is the physical manifestation of your brand, so it’s crucial that they know the history, mission and the message behind it.
- Explain how your company and even your individual store came to be.
- Teach them how to best represent and contribute to your brand’s image.
- Make sure they know about the intricacies of your products or services.
If employees are ignorant to these facts, there is no way that they can accurately represent your company. And when that happens, you lose a fundamental opportunity to further establish your branding.
More often than not, when someone is hired in a store, their retail training is usually limited to a single position or job. However, over time, some retailers have learned that this isn’t exactly a wise thing to do, because it’s extremely limiting.
When you hire new employees, it is a best practice to spend more time on training so that they are accustomed to working and dealing with a wide variety of tasks in the store. This will provide you with more flexibility for scheduling, especially when you’re short staffed.
When you utilize these fundamental retail training tips on new employees, you are building a knowledgeable staff that can help you run your store seamlessly. The more that they know and can assist with will make them better employees that can deal with anything that’s thrown your way.