When you own a retail store, you need to do anything possible to attract new customers and boost sales. A major component of increasing your bottom line is by marketing your store to the right audiences. Check out these tips and tricks for effective retail marketing.
Retail Marketing Insights to Trust and Live by
Creating a Space Online
These days, brick-and-mortar marketing isn’t enough to elevate your business above the sea of competitors. You need to explore every opportunity to raise brand awareness and visibility. One of the best ways to do this is through digital marketing strategies like social media and email marketing.
You can start by creating accounts for your business on various social media platforms. Your profile should ideally outline important company details like:
- Contact information
- Products or services
- Website link
You can also use your account to post periodic store information and updates. Remember to engage with your followers to build a positive relationship and put a voice behind your brand. Everyone is on social media nowadays, so making a space for your company can only help attract new customers and increase sales.
Incentive-Based Reward Programs
Retail marketing is a tough task to master, especially when it comes to attracting repeat customers. A proven method for getting customers coming back for more is implementing a rewards program where points are accumulated for every purchase they make.
A rewards program will require a customer to open an account by providing their contact information. This will allow you to send promotional mail and emails so you can continue engaging with them to build a successful customer-business relationship.
After a customer accumulates a certain amount of points, they should be entitled to an incentive like a discount or exclusive gift. This gives them a reason to become loyal customers.
Events and Promotions
Nothing gets people in the door more than special events and promotions. There are a variety of different options. It can be a sale, themed day, promotion, holiday or anything creative that you come up with.
Dress up your store each time with decor and signage explaining the significance. You can also use these occasions to mix up your store layout by repositioning retail fixtures and displays. Customers will appreciate the refreshing, new look of your store.
Any type of event you throw, make sure you always market it on your website and social media pages, as well as with signs and local newspaper or magazine advertisements. It’s important to get the word out to as many people as possible.
If you’re looking for the best way to drum up buzz surrounding your store, follow these proven retail marketing tactics!