Most people don’t realize it, but the way you design your retail space is conducive to the amount of business your company yields. If you’re looking for the right vision for a small interior, make sure you utilize these patented retail design tips and your business will be buzzing in no time.
Simple and Genius Retail Design Ideas
Add a Pop of Color
Usually, retail interiors are covered wall-to-wall by a monochrome or neutral color scheme to maintain continuity. However, this isn’t always the best course of action.
Try painting a wall or two with a bright, eye-catching color to save time and make your space look bigger. Bright, boldly colored walls tend to trick the eye by creating a mirage of receding space.
A colorful wallpaper or fabric can also have the same effect, while also enhancing the aesthetic of your store with flair and pizzazz.
Laying out all of your merchandise along the perimeter of the store isn’t always the best technique for retail design. It may be in your company’s best interest to instead arrange your products vertically, on different levels.
One of the best ways to achieve this is through the use of shelves, arranged on alternating levels. This will have the added benefits of maximizing space in your store and make it visually appealing to your customers.
Another widely used practice is draping and hanging items from the ceiling to the floor to draw the eye up and make the space seem bigger.
The Right Light
Having the appropriate lighting in your retail space is always key, especially when you’re working in condensed quarters. If there’s a section of your store that isn’t properly lit, it’s being wasted.
You should always make sure that every single square foot of your store is adequately lit up. This can be done by layering a combination of track lights, lamps, picture lights and sconces.
Remember, when a customer can’t completely see your product, you lose the opportunity of a potential sale.
The Window Effect
It’s common knowledge that windows make areas seem larger than they actually are. So, with small retail spaces in mind, it might be a good idea to take advantage of this strategy.
This can be done with strategically placed picture frames, tapestries or mirrors. Try hanging long drapes on both sides of long, skinny mirrors to really achieve the effect.
With some of these ideas in mind, your small retail space will be pulling in big sales in no time.