Since holiday shopping now accounts for as much of 30 percent of annual sales, every store owner can benefit from devoting the time to learn how to improve retail store design.
How to Attract Holiday Shopping Crowds
1) Create a Theme
The holiday season is a time when your store can attract shoppers by displaying its unique personality. As the year ends, ask yourself how you would like to participate in the festivities of the season.
- Garlands and greenery?
- Twinkling lights?
- Colors of the season?
- Santa or no Santa?
2) Establish a Focal Point
All good retail store design has at least one eye-catching focal point. These elements aim to draw attention not just to themselves but to the merchandise around them.
- Put focal points at eye level.
- Decide on their size, shape and placement.
- Experiment with product arrangements.
3) Add Props
Props, which help customers visualize what it might be like to own a piece of merchandise, may also be themed for the holiday season. For example, a prop could be as simple as putting a red and green hat on a mannequin or something as extravagant as a sleigh display.
Whichever props you decide to use, bring customers one step closer to making a purchase by showing rather than telling.
4) Be Bold
Since competition is fierce during the holiday shopping season, retailers benefit from making bold choices in their branding.
While it may be tempting to rely on traditional red and green, cookie cutter design is often ineffective.
5) But, Keep it Simple
It’s easy for anyone to get carried away with the spirit of the season. But even around the holidays, too many design elements leads to an unfocused display.
You can simplify your retail design by continuing to group similar products together. Successful design draws attention to products rather than away from them.
6) Don’t Neglect Lighting
Once you’ve positioned all your merchandise, props and signage, it’s time to consider lighting. On window displays and inside showrooms, it can be a real difference-maker.
Since lighting has the potential to flatter or detract from your displays, pay attention to these tips:
- Don’t light displays directly from the top, because it causes unattractive shadows.
- Place lights to the sides and the front of your displays.
- Don’t rule out lighting objects from the bottom.
Finally, letting the joy of the season shine through your design is always a good strategy for pleasing customers and employees alike.