Retailers will not survive in this industry if they do not attract shoppers to eventually become customers. Shoppers making purchases is the backbone of retail (and pretty much every other commercial industry). Therefore, stores and the employees who work there must make every attempt to draw in shoppers and create more foot traffic, a term used to describe the visitors of a brick-and-mortar business. Without a high volume of shoppers, your store may never reach its full potential.
Tips and Tricks for Attracting More In-Store Foot Traffic
An obvious way to get shoppers in the door of your retail store is to have significant curb appeal. This includes your storefront, signage, window displays and any other promotional material you may display.
As a whole, people can generally decide whether or not they want to shop somewhere in just a matter of seconds. The overall appearance of a storefront is usually reflective of the aesthetic and atmosphere you’d find in-store.
A Picture-Perfect Storefront
For instance, if someone walks by a store that’s in a state of disrepair, they’ll probably feel that the interior is also run-down and that the products may be of low-quality. That’s why it’s so important to pay significant attention to the way your store is presented to the average passerby.
Make sure that your store’s exterior is presentable. Your signs should be visually appealing and coveted, popular items should be featured in window displays. The specifics are up to you, but just make sure that you don’t neglect your storefront entirely. It’s more important for driving foot traffic than you’d think.
It may not be obvious at first, but brick-and-mortar retailers can benefit greatly from an internet presence in the form of a website, blog or social media profiles. The endless possibilities of digital marketing have become much more prevalent and effective than traditional marketing.
Businesses are using social media and websites to increase general awareness of their brands. Digital is a great forum for keying users into products you carry, store news and any other relevant sales or promotions you’re offering.
If you’ve never used the internet to get the word out about your retail store, get started today with a basic Facebook page or WordPress site. Even if you’ve already begun pursuing digital marketing options, expand your reach by digging deeper into analytics and dedicating quality time towards planning out campaigns.
When your reach is expanded through digital platforms, more people will learn about your store and hopefully end up becoming a customer. That’s the goal after all, right?
Increasing your in-store foot traffic is one of the biggest pieces of the puzzle towards having a successful and thriving retail store. Just follow these tips to help get on the right path.